THE NEED

  • The lack of optimization in the online presence led to missed opportunities in traffic and sales.
  • With 140 stores across the U.S. and Canada, improving local visibility was essential to drive more footfall.
  • Brand visibility and product listings on search engines were not fully optimized, limiting reach and discoverability.

THE SOLUTION

  • Improved On Page SEO via product descriptions, metadata, and structured subheadings for better indexing.
  • GBP optimization on 140 GBP listings with accurate data, services, and local keywords to improve store visibility.
  • Created SEO-rich content, added customer reviews, structured schema markup, and optimized images.
  • Acquired high-authority backlinks to enhance domain authority and brand credibility.

THE OUTCOME

  • 140 optimized Google Business Profiles, improving local rankings and increasing store visits.
  • Organic traffic surge led to higher engagement and customer loyalty.
  • Enhanced visibility via GBP, resulting in more direct requests, phone inquiries, and store visits.
  • Sales increased by 40% via the multichannel approach.

Get Ready to take your Business to the
next level with our Experts

Call On - +918830248577

The Need

The client wanted a significant increase in visibility via organic methods. The focus was to derive higher sales during the seasonal period of the year 2023. The 140 physical stores present across the US and Canada had a loyal customer base with a strong reputation over the years. The need now was to give a boost to their online channels by getting them more visibility to increase the organic traffic resulting in multiplied sales, especially during the peak shopping seasons.

The specific areas to be worked upon included -

eCommerce as an additional Sales Channel - Despite their solid brick-and-mortar presence across 140 stores, the retailer’s eCommerce store was not attracting sufficient organic traffic. The rising competition via the online space required them too to have a robust SEO strategy to enhance their digital footprint, and to drive more conversions. Their goal was to make their online store a primary sales channel rather than just a supplementary one.

Local SEO to Multiple Offline Sales - Each of the 140 outlets required more visibility in the respective vicinity. The retailer realized that while many potential shoppers were searching for products in the nearby areas, their store locations were not ranking well in local search queries. The need was to optimize their Google Business Profiles, to reduce missed opportunities via increased footfall at the stores. As well as a comprehensive local SEO was required to enhance each store’s discoverability via listings.

The Solution - Optimization

Optimization of the eCommerce Platform: Shopify

To increase the visibility of products on search engines, an extensive SEO optimization was conducted on the pages where the products were listed across the eCommerce site. Key improvements included -

  • Optimized Keywords –

    An in-depth keyword research was conducted to identify high-intent search terms and they were strategically incorporated into product descriptions, category pages, and headings to improve rankings.

  • Metadata Enhancement –

    To ensure the products were search-friendly and were enticing for users to click, the title tags, meta descriptions, and URL structures for all priority products were updated.

  • Content Structuring –

    To make the product information more easy to be grasped by both users as well as search engines, it was essential to create segregations and text hierarchy hence the appropriate sub-headings via H2s and H3s were created.

  • Technical Fixes on the Website –

    The website was optimized to cater to On Page SEO by addressing issues like duplicate content, broken links, and the site performance and indexing were improved.

Optimization for Local Visibility: Local SEO

To maximize improved visibility and rankings on search engines and in-store visits, all Google Business Profiles for the 140 stores across the US and Canada were audited and optimized. This effort was focused on -

  • Accuracy of Business Information –

    The audit and update ensured that each GBP had the correct store name, address, phone number, business hours, and service categories for local search accuracy. Further, to boost engagement and credibility the store photos, and customer reviews were updated.

  • Local Keyword Targeting –

    Integrated geo-specific and product-related keywords to improve visibility for customers searching for trendy products in their area.

  • Verified Location and Navigation –

    Ensured that each GBP correctly linked to its corresponding physical store page on the website, making it easy for customers to find store details, directions, and in-stock products.

Optimization of the Content

A strategic content optimization plan to enhance organic rankings, user engagement, and product discoverability across the client’s eCommerce platform as well as physical stores. The goal was to create compelling, informative, and SEO-friendly content that would not only attract search traffic but also encourage conversions and improve user experience. Key Enhancements in Content Strategy included -

  • Content for Better Rankings -

    Each product collection was enriched with trendy product keywords, long-tail queries, and local search terms for better ranking. The well-structured content effectively highlighted product features, benefits, and unique selling points presented in sub-headings, bullet points, and short paragraphs to make content easily scannable.

  • Content for Enhanced User Engagement -

    Encouraged user-generated content by featuring customer reviews prominently on collection pages to build trust and influence purchase decisions. Cross selling and upselling techniques were recommended for similar and complementary products, increasing average order value. The addition of FAQs and expert buying guides on collection pages reduce bounce rates, and improved conversions.

Optimized On-Page SEO

To enhance search engine visibility, user experience, and conversion rates, a comprehensive on-page SEO strategy was implemented across priority product pages and collection pages. This ensured that pages were optimized not just for search engines, but also for a seamless user journey, making it easier for customers to find and purchase products.

  • Content Structuring for Readability -

    A clear hierarchy of headings across product and collection pages, descriptive sub-headings that broke content into digestible sections resulted in improved engagement and made it easier for search engines to scan to content too.

  • Implementation of Schema Markup -

    The display of rich snippets helped in increasing the click-through rates, whereas the structured Q&A content enhanced visibility in Google’s featured snippets. The improved site navigation was the result of the breadcrumb schema that helped users and search engines understand the site structure.

  • Enhancing User Experience -

    While intuitive layouts, easy filtering, and smooth browsing improved shopping experience, the optimized call-to-action buttons like ‘Add to Cart’, and ‘Buy Now’ made CTAs actionable resulting in increase in page engagement and sales.

Strategic Off-Page Activities

To strengthen the website’s authority, and to drive organic search rankings, a targeted off-page SEO strategy was executed. The goal was to build high-quality backlinks, enhance brand mentions, and increase referral traffic by leveraging relevant digital platforms where the retailer’s buyers were actively engaged.

  • Strategic Backlink Acquisition -

    Backlinks from reputable websites, and trusted publications helped in improving the domain authority, and to position the brand like a market leader high-value links were generated by partnership with influential bloggers and industry experts to publish valuable content.

  • Metadata Enhancement –

    To ensure the products were search-friendly and were enticing for users to click, the title tags, meta descriptions, and URL structures for all priority products were updated.

  • Content Structuring –

    To make the product information more easy to be grasped by both users as well as search engines, it was essential to create segregations and text hierarchy hence the appropriate sub-headings via H2s and H3s were created.

  • Technical Fixes on the Website –

    The website was optimized to cater to On Page SEO by addressing issues like duplicate content,

The Impact - Seasonal Period: 2023 vs. the Previous Year

Optimized Google Business Profi les for all 140 retail outlets played a crucial role in enhancing local visibility and driving more customers to physical stores. Each GBP was carefully refined to ensure accurate business information, relevant keywords, and engaging content, making it easier for local shoppers to discover the stores through Google Search and Google Maps.

Key Outcomes

Increased Local Search Visibility

Higher Engagement and Significant rise in Customer Interactions

Higher store visits and increase in phone inquires

Boost in Organic Leads & Sales

The strategic optimization of product and collection pages led to a substantial increase in organic traffic, directly contributing to higher online and in-store sales. especially during the peak seasonal sales period. By implementing a data-driven SEO strategy, the client was able to capture more high-intent shoppers who were actively searching for trendy products.

Key Outcomes

Higher rankings and increased visibility

Better user engagement and shopping experience

High Click-Through Rates and Conversions

Boosted Seasonal Sales Performance

By conducting in-depth keyword research and implementing on-page SEO best practices, the brand significantly improved its visibility in both national and local search results across the US and Canada.

Key Outcomes

Higher rankings for high-converting keywords.

Stronger presence in local searches.

Enhanced visibility for seasonal and trending keywords.

The optimized GBPs played a crucial role in driving more in-store visits by making it easier for customers to discover and connect with the client’s 140 retail locations. Each GBP was updated with accurate store details, localized keywords, and engaging content, ensuring the brand appeared prominently in local search results and Google Maps.

Key Outcomes

Increased direction requests to nearby stores.

Higher call inquiries for product availability.

Improved product visibility and showcasing new arrivals.

Speak to us for a free SEO or a Website audit

Chat on WhatsApp with +918830248577

01

Industry

Retailer of Trendy Products

02

Retail Channels

Brick-and-Mortar Stores and eCommerce Website

03

Products

Selling hot trend products online and via 150 stores

04

Target Market

US and Canada

The Client

A leading retailer of trendy products, the client operates a successful eCommerce platform and 140 physical stores across shopping malls in the US and Canada.

Specializing in fast-moving, in-demand products, the brand aimed to boost online visibility and local search rankings to drive both digital and in-store sales.

Conclusion

This case study highlights the impact of a well-executed SEO strategy in bridging the gap between online and offl ine retail success. By combining Shopify SEO optimization with Google Business Profi le enhancements, the client was able to signifi cantly improve organic visibility, customer engagement, and overall sales performance across both digital and physical storefronts.

Key Takeaways

SEO and Local Optimization Impact

Action

  • GBP optimization for 140 stores
  • On-page SEO improvements
  • Keyword-targeted content
  • Optimized metadata and structure

Impact

  • Significant increase
  • Boosted Shopify conversions
  • Higher footfall via GBP optimization
  • Increased calls and direction requests

Business Growth Result

Action

  • GBP optimization for 140 stores
  • On-page SEO improvements
  • Keyword-targeted content
  • Optimized metadata and structure

Impact

  • Increased local rankings and footfall
  • Higher organic search rankings
  • Enhanced engagement & conversions
  • Better indexing and search performance

Get Ready to take your Business to the
next level with our Experts

Call On - +918830248577

WhatsApp Now WhatsApp Now Call Call